think smArt
A goal without a plan is just a wish
You wouldn’t get in the car and start driving without knowing your destination, would you?
It’s the same for your marketing, you need to have a clear plan of how to get from A to B, you need to think smart.
think. resEarch. plAn. revIew
think. resEarch. plAn. revIew
plan
Following the 6 key points of a marketing plan (Awareness, Interest, Evaluation, Trial, Adoption and Loyalty) now is the time to plan out your activity with your SMART objectives. And let’s not forget the 4 Ps (Product, Place, Price, Promotion) how do you stack up now and where do you need to be?
think
A marketing plan should always begin with a review of your current business performance and your ambitions for the next year, 5 years. Review the market, your competitors, and carry out a good old-fashioned SWOT as to where you believe you currently are with your marketing activity.
resEarch
One of the most important, but also one of the most overlooked stages. Your customers’ needs and opinions are always changing, now is the time to ask the relevant questions as to how they feel about your brand and proposition. Are there opportunities that you are missing? What is their experience of your brand, your competitors brands and do you stand out?
A time to review the full customer journey – we don’t want anyone falling through the gaps!
review
Keep your finger on the pulse! Review your SMART objectives, tweak and change activity to deliver the right results. Monthly and quarterly check-ins are critical to a successful marketing plan.
heAr from the customer’s we’ve already supported with a marketing plan?
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I've worked with Clare for a number of years now, so feel placed to be able to recommend her.
Firstly, she knows her stuff. She has plenty of experience in working with both B2B & B2C businesses.
She takes the time to understand your business & comes up with some great suggestions on how to drive the business forward.
Unlike a lot of Marketing Agencies/Consultants - she does what she says she's going to - which is a massive plus for me.
The strategic marketing support she has provided our business has always yielded results & I'd certainly recommend getting her involved in your business, if you're looking for somebody with a vast array of experience, that delivers results & does what they say they're going to do! Paul Sherwood Business Owner, Seven Video Productions
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From the very beginning, Clare’s expertise and passion shone through. She took the time to deeply understand our business objectives, target audience and unique challenges in the manufacturing sector. This thorough understanding formed the foundation of the comprehensive strategy she developed for us.
Chris Norton, Managing Director Prohibition PR
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‘Clare is fantastic to work with - she really knows her stuff! We've collaborated on many projects over the last few years and Clare is full of ideas and knowledge to help turn any project into a great success - it has certainly worked for us. Clare delivers marketing strategy with attention to detail, passion and that all important creative spark. I would highly recommend working with Clare.
Adam Jennings, Creative Director, Northlight Studios’
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It’s not often you come across a standout talent like Clare at ThinkSmart Marketing. I had the pleasure of working with Clare over the past year, during which she played a crucial role in helping us refine and tell our story at DoctorsTraining. From the outset, Clare brought a level of professionalism, creativity, and passion to our project that was truly inspiring.
Beyond her professional excellence, Clare’s collaborative and thoughtful manner made our partnership a joy. Her insights were invaluable, not just in terms of marketing, but in helping us to see our own strengths and potential more clearly. Clare is an asset to any team, bringing a blend of marketing acumen, creativity, and a genuine commitment to her clients’ success.
Thank you, Clare, for your exceptional work and dedication. It is a pleasure and a privilege to collaborate with you.
Dr Simon Fraser, Founder Doctor’s Training
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After trying to launch our own range of sustainable furniture and going through several rebrands without knowing what we were actually doing, I was a very frustrated business owner not knowing where to turn or what the next steps would be. Thankfully we were introduced to Clare, she has grasped what we are after instantly, rebranded our furniture to what we wanted and focused us on what we need to do and steps that we need to take to get to a position where we can launch our new products. Think are also helping with our main companies marketing which has been a real eye opener, until you sit down and see it in black and white you will be just treading water. In every part of our business we work with experts but always left the marketing as something that we did every now and again. Now we have the expert in this marketing field it’s a breeze.
J-P Macrow, Manging Director