think bIg
Your brand is your most valuable asset in your business, so what happens when you no longer feel connected to the brand you have created?
Are you struggling to form a connection with you customers? Is there a lack of consistency across your marketing? Are you just not standing out? Or perhaps you are on the start of your journey and want to develop your story and idea into a brand…..
That’s where our ‘three step thought process’ comes to life.
ouR threE step
thought process
Step 1 —
yoUr story
We all want to know the story behind a brand, that’s why its important to understand your journey to this point…
Why do you do what you do?
Your vision
Your values
Why are you different?
Step 2 —
yoUr customers
Who is it that you are trying to reach, if we don’t know who we are talking to, we can’t possibly create a brand that converts….
Who does your brand speak to?
What impact does your product or service deliver to them?
How do customers currently perceive your brand?
What needs or desires are you answering?
Through which media channels can we reach your customers?
Step 3 —
yoUr brand
Now its time to bring your vision and proposition to life through a brand that will build an emotive connection with your customer, it really isn’t rocket science…
Think….
Visual identity
Tone of voice
Brand message
All wrapped into your brand personality through which your customer will see, hear and feel the essence of who you are. Its time to think big!
brands we’ve created
Client
Naughty Norah
Sector
Furniture
J-P Macrow —
Business Owner
‘After trying to launch our own range of sustainable furniture and going through several rebrands without knowing what we were actually doing, I was a very frustrated business owner not knowing where to turn or what the next steps would be. Thankfully we were introduced to Clare, she has grasped what we are after instantly, rebranded our furniture to what we wanted and focused us on what we need to do and steps that we need to take to get to a position where we can launch our new products.’
Client
Robinson Ralph
Sector
Furniture
Juliet Ralph
Robinson Ralph Director
"Clare at ThinkSmart Marketing truly understands who we are as a firm—bold, fun, and refreshingly different from the typical employment law practice. She expertly managed our rebranding and new website, creating a look and feel that perfectly captures our personality while maintaining a professional edge. The result is a brand that stands out, engages our audience, and reflects exactly what makes Robinson Ralph unique. The feedback has been great, and we couldn’t be happier!”
Client
HRH Furniture
Sector
Bespoke Contract Furniture Procurement
J-P Macrow —
Business Owner
‘Clare has been a breath of fresh air and has helped take HRH to the next level of where we want to be positioned. Clare through her work, dissected the company and made us look at it in a total different way which has allowed for more growth and expansion. ’
Client
My Kitchen
Sector
Kitchen
Andy Hedges - Director My.Kitchen
After spending a couple of months looking into branding I engaged with ThinkSmart Marketing.
Over the coming weeks we had a couple of informal chats, did a workshop where we talked about our values being, simplicity, bright and bold, multicultural and inspiring. We bounced around several brand names and we all agreed that we'd nailed it on the final choice of My. Kitchen.
Our proposition is that you can purchase your kitchen however you want from the full service to DIY - this became the idea behind the brand - My kitchen, my way. The team created the full brand story and showed us how the brand would come to life through all the different marketing channels..
Our brand wouldn't exist without their vision.
Client
Doctors Training
Sector
Training and support for doctors
“It’s not often you come across a standout talent like Clare at ThinkSmart Marketing. I had the pleasure of working with Clare over the past year, during which she played a crucial role in helping us refine and tell our story at DoctorsTraining. From the outset, Clare brought a level of professionalism, creativity, and passion to our project that was truly inspiring.”
Dr Simon Fraser —
Founder Doctor’s Training
What People Are Saying
“After trying to launch our own range of sustainable furniture and going through several rebrands without knowing what we were actually doing, I was a very frustrated business owner not knowing where to turn or what the next steps would be. Thankfully we were introduced to Clare, she has grasped what we are after instantly, rebranded our furniture to what we wanted and focused us on what we need to do and steps that we need to take to get to a position where we can launch our new products.”