think bIg
Your brand is your most valuable asset in your business, so what happens when you no longer feel connected to the brand you have created?
my threE step
thought process
Are you struggling to form a connection with you customers? Is there a lack of consistency across your marketing? Are you just not standing out? Or perhaps you are on the start of your journey and want to develop your story and idea into a brand…..
That’s where my ‘three step thought process’ comes to life.
Step 1 —
yoUr story
We all want to know the story behind a brand, that’s why its important to understand your journey to this point…
Why do you do what you do?
Your vision
Your values
Why are you different?
Step 2 —
yoUr customers
Who is it that you are trying to reach, if we don’t know who we are talking to, we can’t possibly create a brand that converts….
Who does your brand speak to?
What impact does your product or service deliver to them?
How do customers currently perceive your brand?
What needs or desires are you answering?
Through which media channels can we reach your customers?
Step 3 —
yoUr brand
Now its time to bring your vision and proposition to life through a brand that will build an emotive connection with your customer, it really isn’t rocket science…
Think….
Visual identity
Tone of voice
Brand message
All wrapped into your brand personality through which your customer will see, hear and feel the essence of who you are. Its time to think big!
brands we’ve created
J-P Macrow —
Business Owner
‘After trying to launch our own range of sustainable furniture and going through several rebrands without knowing what we were actually doing, I was a very frustrated business owner not knowing where to turn or what the next steps would be. Thankfully we were introduced to Clare, she has grasped what we are after instantly, rebranded our furniture to what we wanted and focused us on what we need to do and steps that we need to take to get to a position where we can launch our new products.’
Client
Naughty Norah
Sector
Furniture
Andy Hedges - Director My.Kitchen
After spending a couple of months looking into branding I engaged with ThinkSmart Marketing.
Over the coming weeks we had a couple of informal chats, did a workshop where we talked about our values being, simplicity, bright and bold, multicultural and inspiring. We bounced around several brand names and we all agreed that we'd nailed it on the final choice of My. Kitchen.
Our proposition is that you can purchase your kitchen however you want from the full service to DIY - this became the idea behind the brand - My kitchen, my way. The team created the full brand story and showed us how the brand would come to life through all the different marketing channels..
Our brand wouldn't exist without their vision.
Client
My Kitchen
Sector
Kitchen
Feel the stretch and feel the burn.
A sustainable activewear brand with a uniquely designed All in one which can be used for all sports. Whether your passion is running, cycling, wild water swimming or yoga you just need the one piece.
From creating the brand name ‘Stretch & Burn’ to developing the brand, the website and all the supporting marketing assets we have created a growing brand in the UK activewear market.
Worn by influencers and celebs such as Jenny Falconer, Lisa Snowdon and Fearne Cotton and also termed as the ‘One and only’ by Women’s Health Editor Claire Sanderson.
Client
Stretch & Burn
Sector
Fitness Fashion
What People Are Saying
“After trying to launch our own range of sustainable furniture and going through several rebrands without knowing what we were actually doing, I was a very frustrated business owner not knowing where to turn or what the next steps would be. Thankfully we were introduced to Clare, she has grasped what we are after instantly, rebranded our furniture to what we wanted and focused us on what we need to do and steps that we need to take to get to a position where we can launch our new products.”