let’s stArt

Question 1 of 8

How much of your marketing plan focuses on promoting your positioning?

Our brand is not well recognised and we don’t stand out from the competition.

Most of the work comes from referrals as we don’t actively promote our positioning.

New enquiries and referrals are inconsistent, we would like to establish ourselves more in our industry.

Our brand is well-known & respected as we position ourselves in our market against our competition.

Question 2 of 8

Does your content plan include engaging posts around your avatar's pains and aspirations?

We haven't fully articulated our avatar and their needs.

We have a vague idea of what our avatar wants but we don't get much engagement on our content.

We feel we know our avatar well but we don't create a variety of content consistently across platform.

We have fully assessed our avatar and have scheduled content, lead generation content and spend time engaging with comments from our audience.

Question 3 of 8

How do you plan a high level of customer service for your clients?

We don't have a plan around offering customer service post purchase, it depends on how the sale is made.

We feel we offer good customer service and our sales teams follow up but it isn't a documented plan or process.

We have some automated and scheduled activities that improve customer service but we don't do much long after the sale.

We have both automated and 1-2-1 post sale customer service plan that continues throughout their user journey.

Question 4 of 8

How does your marketing plan ensure that you continuously keep in touch with your customers?

We don't do much regards to marketing 'consistently'.

We will add content & send promotions but on an ad hoc basis & we would like to be more consistent.

There are few assets that we send / promote regularly like newsletters) but we would like to increase the touchpoints we have

We have a variety of ways of adding value to our audience on various platforms that keeps us at the front of their mind

Question 5 of 8

How does your marketing plan ensure that you continuously keep in touch with your customers?

We don't do much regards to marketing 'consistentlv'.

We will add content & send promotions but on an ad hoc basis & we would like to be more consistent.

There are few assets that we send / promote regularly (like newsletters) but we would like to increase the touchpoints we have.

We have a variety of ways of adding value to our audience on various platforms that keeps us at the front of their mind.

Question 6 of 8

Does your plan measure the success of your marketing?

We aren't tracking anything and would be uncertain of what to measure.

We know what to measure but we don't look at it regularly. We record metrics but we don't really use the data

We record metrics but we don't really use the data to make decisions.

We have a range of metrics and Key Performance Indicators that drive our marketing plan and budget.

Question 7 of 8

Do you have a marketing strategy to promote your key messages and brand reputation?

We haven't identified our key messages and our brand isn't well known.

We know what we would like to be known for but our marketing plan doesn't include how to promote this.

We have our key messages on main places like our website but we want to improve our brand reputation

We have our at least one key message in all of our content and we are well known in our industry and via SEO.

Question 8 of 8

How well does your marketing plan inform other departments & team of your activities and goals?

We don't have a marketing plan documented to share with anyone

We have a rough draft of a plan but we don't share it with anyone as it probably wouldn't make sense.

We have a plan that helps different teams to work together to the end goal but taking responsibility for their activities.

We have a dedicated marketing team. All team members are clear on their job roles and responsibilities and don't require micromanaging.

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