We were recently asked by a company to go in and have a look at their marketing activity as they had a feeling something wasn’t quite right. You know the sort of thing – an itch you just can’t reach!
It’s something we’ve seen many times before.
But let’s be honest, it can be difficult when you’re stuck in the ‘day-to-day’ running of the business, to then take a step back and look at the bigger picture. It often slides down that ever growing to-do-list and never gets the time it deserves. The expression ‘can’t see the wood for the trees’ springs to mind! Funnily enough, we wrote a blog on it too!
As a result, everything stays the same. And you put up with it.
And there’s a common thread when it comes to marketing itches:
- Inconsistent messages
- Not understanding your customers pains and problems
- Don’t know what is or isn’t working
- No visibility of numbers
- No plan
- Difference in perception of internal and external brand
And without a clear plan, there’s a risk of the whole thing becoming a giant (insert your own expletive here) mess!
And as a result you risk:
- A disconnect between teams
- A lack of new prospects
- Missed opportunities
- Talking at your prospect rather than to them
- Not building loyalty
- Poor retention
Going back to our recent visit, it was a mixture of the above that was the issue.
But by asking the right questions and having a fresh perspective we can make sure they are on the right track for delivering the right results in 2023.
If you fancy a chat to find about more about what we did then drop us a line, or even better, give us a call.