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Seven Video Productions

Before we engaged with ThinkSMART we weren’t aware of what a touchpoint strategy was.

They really got under the skin of our business.

Paul Sherwood
Director, Seven Video Productions

The client

Seven Video are film makers and story tellers, always focused on creating stunning video content that does more than just entertain and educate. In fact, they are who we use for our videos.

The challenge

As a growing business Seven knew they had to do something in terms of their marketing. The challenge was knowing what to do and in what order. They had lots of ideas but no clear plan and how it would all work together. Business growth also brings its own challenges so it’s key that any new activity would work seamlessly with their production processes. 

What we did

We used the Touchpoint Programme workshop to look at and map out all the customer touchpoints Seven were using when they were commissioned to create a video. What was created for clients and what communications were being sent. By going through this logical process, we worked with the team to enhance their current customer experience.

We highlighted all their customer facing collateral which in turn allowed this to be reviewed to ensure everything was on brand giving that all important consistency. On top of this we discovered new marketing opportunities that previously hadn’t been thought of. We then worked with the team and created a prioritised action plan.

“It has made our process a lot more seamless for our clients… It has been such an eye-opening experience and one that has delivered results.”

The results

By completing the Touchpoint Programme, Seven Video Productions:

  • Reduced the number of incoming project queries
  • Have increased leads and revenue
  • Have increased their customer satisfaction
  • Have a clear and structured plan to move forwards

Have you reviewed all of your touchpoints? Are you missing opportunities? Do you need that fresh pair of eyes?  If you’ve answered yes to any of the above, we’d love to chat to see how our Touchpoint Programme can help you.

We’ve worked with

HITACHI
Heating Style
Thrive Law
Dataiku
Robinson Ralph