Making the useful beautiful
We new we would be up against it for time, but it was too good an opportunity to miss. You don’t get many opportunities with big retailers.
Having worked with ThinkSMART before we knew they wouldn’t let us down. The took control of the project and liaised with all our suppliers and supported our internal team. We’re blown away with the designs done and how they have been received by Homebase.
Our very first ThinkSMART client Heating Style has successfully got a trial to put a range of designer radiators into selected Homebase stores. No mean feet by any means. As part of the deal they needed to produce a catalogue and a display stand rather quickly.
We’ve done a few projects with the Heating Style team and over this time including paid search and direct mail. We came up with the proposed content structure and what was to be used on the retail panel.
We don’t however want a dull heading on the main panel was the brief. But how do you make radiators sound interesting? Easy when you work with a good copywriter. What Heating-Style didn’t have was a fully established tone-of-voice. We worked on the copy so it reflected their personality and came up with Making the useful beautiful.
Working closely with the installation team we created the design for the panel taking into account what’s at eye level and indeed how you can fix designer radiators to a display panel. At the same time the panels where being built the brochure was designed, copy written, printed and delivered.
A real team effort over a short period of time.
What we did
- Brochure content planning
- Display design
- Design and icon creation
- Copywriting, print and delivery
- Consistent brand exposure
- Roll out of product to other Homebase stores
So how is your tone-of-voice? Does it reflect you or could it do with a review. We’ve got lots of experience in copy and design. We’d love to chat.