We believe there are six stages to a successful marketing plan, for this reason they’re our superheroes!
Be there, make sure your potential customers are aware of your brand. If you’re not on the list, you’re not a consideration.
They’ve heard of you but they want to know more. Deliver them the right amount of information at the right time.
Can you do what you say you can? It’s all about the proof, show them what you can do through your customer testimonials.
Can they try before they buy? We all love a cake sample in Starbucks with our coffee!
They’ve made the decision to buy from you, it’s now time to make them feel extra special.
Keep talking to them, continue your customer journey. Is there an opportunity to cross sell them into other products or services?