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Our bullet proof process

Have you done your market research? You need to test whether you’re building the right business before you make any investment in your marketing strategy.

1. Insight

  • Do you know who your customers are?
  • Do you know your competitors?
  • Is there a need or desire for the product or service that you’re selling?
  • Do you have the right pricing and positioning?
  • What’s your USP (Unique Selling Point), what’s going to make you stand out from the crowd?

2. Test

  • How do you know if your product or service hits the ‘sweet spot’?
  • Test the market with an MVP (Minimum Value Proposition) – for a product that’s product sampling or for a service can you offer some free top tips?
  • By testing you’ll get feedback and know whether you’re building the right business

3. Proof

  • The feedback and customer testimonials will let you know whether your product or service is right or whether there are changes to be made.

4. Implement

  • You’ve now got the confidence to invest in the marketing of your product or service.

Let’s get out there, be brave, keep on target and have fun!


We’ve worked with

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FM247 Group