Our Bullet proof process
Our simple 4 step process to reduce the risk in your marketing, gives you confidence to be brave and start delivering results!
- Do you know who your customers are?
- Do you know your competitors?
- Is there a need or desire for the product or service that you’re selling?
- Do you have the right pricing and positioning?
- What’s your USP (Unique Selling Point), what’s going to make you stand out from the crowd?
- How do you know if your product or service hits the ‘sweet spot’?
- Test the market, for a product that’s product sampling or for a service can you offer some free top tips or a guide on how to?
- By testing you’ll get feedback and know if you’ve got your offering right for your target customer.
- Your feedback will tell you whether you have the right proposition, you’ve identified the right customer and you have the right messaging that plays to people’s wants not needs.
- Now it’s time to start marketing with the confidence that you’re speaking to the right people, in the right place with the right messages to make your marketing effective and deliver results.
Let’s get out there, be brave, keep on target and have fun! And to help you get started we’ve created our handy guide to help you get going. You can download it here.