Our bullet proof process
Have you done your market research? You need to test whether you’re building the right business before you make any investment in your marketing strategy.
- Do you know who your customers are?
- Do you know your competitors?
- Is there a need or desire for the product or service that you’re selling?
- Do you have the right pricing and positioning?
- What’s your USP (Unique Selling Point), what’s going to make you stand out from the crowd?
- How do you know if your product or service hits the ‘sweet spot’?
- Test the market with an MVP (Minimum Value Proposition) – for a product that’s product sampling or for a service can you offer some free top tips?
- By testing you’ll get feedback and know whether you’re building the right business
- The feedback and customer testimonials will let you know whether your product or service is right or whether there are changes to be made.
- You’ve now got the confidence to invest in the marketing of your product or service.
Let’s get out there, be brave, keep on target and have fun!