Our Superheroes

Without a plan in place how do you know if you’re going in the right direction? You wouldn’t leave the house without knowing where you were going or how you were going to get there, and it should be the same with your marketing…..

We believe in six superheroes that come together to create a successful marketing plan.

Awareness

Be there, make sure your potential customers are aware of your brand. If you’re not on the list, you’re not a consideration.

Interest

They’ve heard of you but they want to know more. Deliver them the right amount of information at the right time.

Evaluation

Can you do what you say you can? It’s all about the proof, show them what you can do through your customer testimonials.

Trial

Can they try before they buy? We all love a cake sample in Starbucks with our coffee!

Adoption

They’ve made the decision to buy from you, it’s now time to make them feel extra special.

Loyalty

Keep talking to them, continue your customer journey. Is there an opportunity to cross sell them into other products or services?