Who doesn’t like the smell of fresh print or receiving something in the post?
In today’s digital age, it can be easy to overlook the importance of printed material in a marketing strategy. However, printed materials remain a crucial component of a successful marketing mix. Whether it’s a letter, brochure, catalogue or simple postcard, a printed item can be very memorable and help to reinforce a brand’s message.
Print is a key part of the marketing mix. And here’s a few reasons why…
Firstly, printed materials offer a tangible experience that digital marketing simply cannot replicate. A physical item that can be touched, held and even smelled can have a powerful impact on a potential customer. Studies have shown that people are more likely to remember information that is presented to them in a physical format. Therefore, investing in printed material can help to make your brand more memorable.
Secondly, printed materials can help to establish a sense of credibility and authority for your brand. By investing in high-quality printed materials, you can demonstrate to potential customers that you take your brand seriously and that you are willing to invest in it. This can help to establish trust and build a stronger connection between your brand and your audience.
Thirdly, with the technology available, printed materials can be highly targeted to specific audiences – and you don’t have to order huge quantities to benefit. Plus, by tailoring your printed materials to different customer segments, you can provide a personalised approach which will resonates with your target audience.
Fourthly, printed materials can be used to support other marketing efforts. For example, a brochure or catalogue can be used to provide more detailed information about a product or service that was initially promoted through a digital ad or social media post. This can help to reinforce the message and provide a more comprehensive understanding of what your brand has to offer.
Finally, printed materials can help to create a sense of exclusivity and scarcity. By limiting the availability of a printed item, such as a limited edition catalogue or brochure, you can create a sense of urgency and encourage customers to take action before the opportunity is gone.
We think that printed materials remain a crucial component of a successful marketing mix. And by investing in high-quality, targeted printed materials, you can create a tangible and personalised experience that helps to establish credibility and authority for your brand.
So, next time you’re planning your marketing strategy, be sure to consider the power of printed materials. And if you’re not sure where to start, let’s chat.