Inspiration
Keep up to date with the latest news.-
Less is definitely more…
“My product does this and this, it also does this – oh and by the way we also do this. Plus we do this service too.” We’ve all seen it. The brochure or flyer or email that has been crammed with messages because there’s a bit of white space. Well why not? We want to […]
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Which camp do you fall into?
A great way to engage with prospects and customers is to give something of value to them. This doesn’t mean a voucher (or a bag of cash!) it could be business insight, a white paper, a useful checklist or a user guide. It’s not there to sell, it’s there to add value and gain trust. […]
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‘I didn’t know you did that!’
Don’t you just hate it when someone says to you ‘I didn’t know you did that’? Especially when they’ve just placed an order or commissioned some work. Doh! If only we’d spoken to them earlier… but I was just too busy! And it’s not done intentionally. I mean, no-one goes out of their way to […]
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The best thing since sliced bread, to slice bread
It’s often the simplest ideas that are the best. And they’re even better when they bring a bit of theatre to proceedings. Introducing the Aldi bread slicer or should this be ‘the vicious slicing blade from the next Saw movie’. We found this amusing slicer in our new local Aldi store in southern Spain. A […]
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What you can learn from the Father Christmas and the Tooth Fairy
We’ve all heard stories over the years. We’ve been told them by our parents and then those of us with children have passed them on. You know the ones. Be good or Father Christmas won’t give you any presents. Put your tooth under the pillow for Tooth Fairy. Don’t pick your nose or your head […]
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Buying a new printer (and why big ideas and small letterboxes don’t always see eye to eye)
Following on from Mike’s recent Facebook Live on Loving your letterbox, we wanted to share with you the blog he wrote a while ago about buying a new printer and what he thought was a cracking solution. I needed a new printer. No big deal. I did my homework. Googled my options. Read the reviews. […]
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How do you get value for money from your marketing?
Whenever we hear people saying anything along the lines of marketing being ‘just advertising’ or ‘just a simple website’ or about having an attractive logo, a little bit of us dies inside. Well, no, not really. But we WOULD love to get across to anyone and everyone running a small business that marketing done properly goes so […]
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Eat to the beat
Over the Xmas break it was sad to see another one of our high street retailers struggling. I walked past our local HMV the other day, and it took me back to the days of going into record shops looking at the latest vinyl with your mates and working out which album to by next. […]
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Upstairs at Eric’s
I was out the other evening with friends and Mrs H at our favourite restaurant. For those of you who know me you’ll know where I mean. Eric’s is a great restaurant in Lindley village, just outside of Huddersfield. It’s a running joke that I have a loyalty card. We’ve not been there since New […]
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