Our Thoughts
Keep up to date with the latest news.-
Can’t see the wood for the trees?
I recently decided to go out and buy myself a new Karcher pressure washer after my last one gave up the ghost. I did have all the best intentions of trying to fix it myself. But after a bit of Googling, taking it apart (which was fun) and realising that I’d have to buy and […]
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Do you give your customers a warm welcome?
Recently I was asked to talk to a group of students at our local college. They were running a series of talks called ‘Step into…’ to give the students an insight into different industries. So not surprisingly, my talk was about marketing and how I got into it. I decided to break my talk and […]
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How do you get value for money from your marketing in 2021?
Whenever we hear people saying anything along the lines of marketing being ‘just advertising’ or ‘just a simple website’ or about having an attractive logo, a little bit of us dies inside. Well, no, not really. But we WOULD love to get across to anyone and everyone running a small business that marketing done properly goes so […]
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FIVE Top Tips to get your marketing in ship shape ready for 2021!
As the year is coming to an end, here are our FIVE Top Tips to get your marketing in ship shape ready for 2021! And what’s more, given what has been going on in 2020 the needs of your clients may well have changed. And you may well have added new products or services. So […]
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How leaky is your bucket?
One of the biggest challenges we hear when we talk all things marketing with prospects and clients is the immediate desire to land new clients. Let’s face it, no matter what industry you’re in, getting a new appointment or landing a new client is always a buzz. The thrill of the chase, the new pitch, […]
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You’ve got it wrong…
‘Mike! The boiler’s leaking,’ was the cry from Mrs H the other day. ‘No problem; we’ve got home cover,’ was my confident reply. ‘I’ll give them a call’. That’s when the fun started. I checked our insurance documents to find the phone number. Why can’t they make it easy and clear which number to call? […]
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Pubs, Palaces and Promises
What the tourism industry can teach us about marketing. I suggested to Mrs H we could do with a few days away. A break from the routine given what has been going on for us all just lately. We ummmed and arrred about it and decided it would be a good idea. So, I guess […]
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Are your fat balls good enough?
Over the past few weeks, we’ve had a regular visitor to our garden. Every morning, around 07:45, he or she (I’ve not looked closely enough) can be found hanging upside down, nibbling away on the fresh fat balls that Mrs H puts out for the birds. Our new squirrely friend sits there proud as punch […]
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Talk about missed opportunities
I recently wrote a blog, ‘I didn’t know you did that’ https://www.thinksmartmarketing.co.uk/blog/didntknow/ There’s nothing worse than someone not knowing you supplied a product or service they needed. Talk about missed opportunities. But why is that? Are we just too busy? Or is it a case of we’ll do it tomorrow? Whatever it is, it’s time […]
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