Our ThoughtsKeep up to date with the latest news.
How easy do you make it for your customer to contact you?
It’s not a loaded question. There have been a few instances of late where a quick phone call would solve a query. Simple. Well, it would have been simple if the phone number was easy to find. It’s very frustrating when you get an email from someone and there’s no contact number on the bottom […]Read more
First impressions count
I received a piece of mail the other day. Well actually it was more of a scrawled handwritten envelope – it actually looked like an after-thought or that somebody had been doing this for hours and mine was the bottom of the pile. Not a great start. When I opened the envelope I found an […]Read more
Grant funding available to support your growth
If you’re an SME in the Leeds City Region (West Yorkshire plus selected Harrogate, York & Selby postcodes) and you’re looking for support to increase your marketing activity to win new business and retain your existing clients, then this could be for you! We’ve yet to meet and chat to a small business in the […]Read more
Mind the gap
‘I think we’ve found a big gap here’ That was a comment from one of our clients recently after we’d just finished our first Touchpoint programme session with them. All well and good, I hear you say, but what’s a touchpoint programme? OK, let’s rewind and put some context round this. In the beginning… We […]Read more
I did it, I did it, I did it!
‘I’ve done it !’ Those were the words my daughter Lynsey said after she’d recently completed the Manchester marathon. A fantastic achievement in anybody’s book. Having said that, she’s hobbled around a bit whilst she recovered. She did think that she would come last, as in her words ‘I’m a bit slow’. She was hoping […]Read more
Surrounding yourself with the right people
I received a package through the post the other day. I was expecting some promotional merchandise samples for a client, however when I opened up the package to my surprise there was a delightful set of goodies. Sat on the top was a handwritten note ‘Hi Mike, special thanks for all your support and help. […]Read more
Seatbelts, crash helmets and your Marketing Fingerprint
Just over five years ago I had the opportunity to take my Mk1 MX5 round a racetrack. I mean, how hard can it be? Well, it turns out there’s more to it than meets the eye. You’ve got to keep your eye on the revs, look out of for the apex, look out who’s in […]Read more
Big ideas, small letterboxes and x-rated pyjamas!
You may remember a blog I did a while back about my new printer… “We’ve got this HP on offer, it will do everything you need plus there’s a free trial. They’ll even deliver the inks direct to your home”, said the salesperson. A good looking printer and inks delivered to my door? “I’m sold!” […]Read more
What you can learn from a wonky fence
Over the past few weeks and months, I’ve been having a bit of a fence issue going on at the back of our house. Mainly due to the bad weather and the fact it has been up for a while. To set the scene, our back garden is tiered and at the end of the […]Read more
Take our marketing diagnostic for business support.Take our diagnostic
Discuss the results of your Marketing diagnostic – what’s missing from your marketing plan?
A focused, one-hour session where we work on your marketing strategy and agree your next steps.
Access some of the tools we use to help our clients attract, nurture and retain their ideal customers and increase Long Term Value (LTV).
The ThinkSMART Touchpoint programme has given me insight into how we interact with our customers and partners.
Kate Pawson – Sales & Marketing Director, BioBax
I’m convinced our conversion rates will improve significantly thanks to the Touchpoint programme.
Andy Steele – Managing Director, 360 Accountants
Prior to the Touchpoint programme, we were running at 85% retention. In a matter of a few months we have got this to almost 95%.
Kathryn Birch – Managing Director, Fusion Business Solutions
Mike was the only person I wanted to go to when I needed to put some printed collateral in place.
Catherine Carlyle – Synergy Technology
Before we engaged with ThinkSMART we weren’t aware of what a touchpoint strategy was. They really got under the skin of our business.
Paul Sherwood – Director, Seven Video Productions
We now have a mechanism to articulate all of our touchpoints and we know all of the gaps we need to focus on.
It has been the best engagement we’ve had in ten years with any marketing agency.
Alan Braithwaite – Sales and Marketing Manager, Alscient
Clare has been brilliant at helping us to put together the key messages that we wanted to convey about our firm’s ethos and we couldn’t be more pleased with the results.
Her work has encompassed everything perfectly and we are excited about continuing to work with her and ThinkSMART Marketing. Highly recommended!
Juliet Ralph – Co-Founder, Robinson Ralph