Our Thoughts
Keep up to date with the latest news.-
How easy do you make it for your customer to contact you?
It’s not a loaded question. There have been a few instances of late where a quick phone call would solve a query. Simple. Well, it would have been simple if the phone number was easy to find. It’s very frustrating when you get an email from someone and there’s no contact number on the bottom […]
Read more -
First impressions count
I received a piece of mail the other day. Well actually it was more of a scrawled handwritten envelope – it actually looked like an after-thought or that somebody had been doing this for hours and mine was the bottom of the pile. Not a great start. When I opened the envelope I found an […]
Read more -
Grant funding available to support your growth
If you’re an SME in the Leeds City Region (West Yorkshire plus selected Harrogate, York & Selby postcodes) and you’re looking for support to increase your marketing activity to win new business and retain your existing clients, then this could be for you! We’ve yet to meet and chat to a small business in the […]
Read more -
Mind the gap
‘I think we’ve found a big gap here’ That was a comment from one of our clients recently after we’d just finished our first Touchpoint programme session with them. All well and good, I hear you say, but what’s a touchpoint programme? OK, let’s rewind and put some context round this. In the beginning… We […]
Read more -
I did it, I did it, I did it!
‘I’ve done it !’ Those were the words my daughter Lynsey said after she’d recently completed the Manchester marathon. A fantastic achievement in anybody’s book. Having said that, she’s hobbled around a bit whilst she recovered. She did think that she would come last, as in her words ‘I’m a bit slow’. She was hoping […]
Read more -
Surrounding yourself with the right people
I received a package through the post the other day. I was expecting some promotional merchandise samples for a client, however when I opened up the package to my surprise there was a delightful set of goodies. Sat on the top was a handwritten note ‘Hi Mike, special thanks for all your support and help. […]
Read more -
Seatbelts, crash helmets and your Marketing Fingerprint
Just over five years ago I had the opportunity to take my Mk1 MX5 round a racetrack. I mean, how hard can it be? Well, it turns out there’s more to it than meets the eye. You’ve got to keep your eye on the revs, look out of for the apex, look out who’s in […]
Read more -
Big ideas, small letterboxes and x-rated pyjamas!
You may remember a blog I did a while back about my new printer… “We’ve got this HP on offer, it will do everything you need plus there’s a free trial. They’ll even deliver the inks direct to your home”, said the salesperson. A good looking printer and inks delivered to my door? “I’m sold!” […]
Read more -
What you can learn from a wonky fence
Over the past few weeks and months, I’ve been having a bit of a fence issue going on at the back of our house. Mainly due to the bad weather and the fact it has been up for a while. To set the scene, our back garden is tiered and at the end of the […]
Read more
Take our marketing diagnostic for business support.
Take our diagnosticDiscovery call
Discuss the results of your Marketing diagnostic – what’s missing from your marketing plan?
Strategy call
A focused, one-hour session where we work on your marketing strategy and agree your next steps.
Resources
Access some of the tools we use to help our clients attract, nurture and retain their ideal customers and increase Long Term Value (LTV).