Inspiration
Keep up to date with the latest news.-
Could you benefit from my listening skills?
I’ve been told that I’m a good listener… Those who know me well, will know that I’m at my best with listening skills when I’m sat in comfy chair with a cup of tea ☕ So, it will be no surprise (hopefully), that I’m quite good at mentoring too. A marketing mentor is someone that […]
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Do more with less
Do more with less… Isn’t that what we would all like to achieve in 2024 with our marketing budgets? It can be achieved by a few key things… Nail down exactly who your customer is. It’s a strategic imperative that can save you from the pitfalls of pursuing the wrong audience and empower you to […]
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Are you thinking about sustainability as part of your marketing plan?
This summer it has been hard to avoid the impact of climate change, seeing Europe bake in crazy temperatures. Thankfully last week in Portugal we weren’t affected, as a family of gingers we don’t deal too well with high temperatures! As our changing world continues to impact us more and more, it also means that […]
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I can save you money…
If you don’t currently have a marketing plan in place, then I can most definitely save you money in terms of your marketing spend. Investing time and resources in creating a well-thought-out plan can lead to significant cost savings and improved financial outcomes. So, here are my six reasons as to why having a marketing […]
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Long live the letterbox!
Who doesn’t like the smell of fresh print or receiving something in the post? In today’s digital age, it can be easy to overlook the importance of printed material in a marketing strategy. However, printed materials remain a crucial component of a successful marketing mix. Whether it’s a letter, brochure, catalogue or simple postcard, a […]
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A fresh pair of eyes
As business owners, we know all too well how easy it is to get caught up in the day-to-day operations and sometimes lose sight of the big picture. And this is especially true of marketing. While business owners may know their product or service inside and out, they may not have the same level of […]
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Top tips for getting the best results from email marketing
How is email marketing working for you? We know email marketing can be a powerful tool and should be part of your marketing mix. It’s great for driving traffic, generating leads, and increasing sales. However, to get the best results, it’s important to use best practices and optimise your campaigns. So here are some of […]
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360 Chartered Accountants – Touchpoint programme
What could have been a really daunting experience, actually was very simple and easy to implement. I’m convinced that our conversion rates will improve significantly thanks to the Touchpoint programme. Andy Steele Managing Director, 360 Chartered Accountants About 360 360 Chartered Accountants is a team of professional, hard-working and fresh thinking accountants. With offices in […]
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What is conversion rate and why is it important?
We’re into another new month – and we’re heading towards the end of Q1. How did that happen? We got some great response to our last Bitesize & post we did around what churn is, so we thought we’d do something that we also get asked about, which is customer conversion rate. What is it […]
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