"Successful marketing should be cost effective, efficient, integrated and intelligent. Worst-case scenario, it should reduce your cost of selling or customer acquisition.

Those who fail to acknowledge this are destined to continue to throw good money after bad, being forever frustrated by the lack of their success; constantly having to reinvent the wheel, seeking and investing in ever more innovative breakthrough approaches and steadily working their way through the directory of marketing agencies in the hope that the next one will help them achieve what others are already.

Marketing is an iterative, educative, progressive, process. It is an ongoing dialogue between you and your customers or prospects."

Owen Ashby, Director, Think Smart Marketing 

Strategy & Planning Services

Some of our clients come to us with one off requirements or projects and that's fine, we're happy to oblige. For others looking for a marketing "engine" to work in the background supporting them or their in-house teams, we provide a strategy and planning service.

We help our clients to construct programmes of activity which address the immediate requirement, perhaps for new business opportunities, and support the medium and long term objectives such as building awareness, raising brand profile, gaining intelligence and opening new dialogues. 

The plans we present are clear, unpretentious and realistic.

Over the course of many years we have developed a unique approach to planning which ensures deliverables are clearly explained, budgets are contained and expectations are readily met if not exceeded.

Our plans mean our clients know exactly what is going to happen each month and how much it will cost. They'll know how that month's activities will deliver against the quarter's objectives and how the quarter's activities are set to meet the company's targets for that financial year.  

Better still, each month they can clearly see how each activity supports either their tactical objective, their strategic ambitions or builds the foundations of their brand presence.

We don't ask our clients for a retainer. We don't ask them to commit to a long term contract. We simply bill for the projects and activities that are delivered in each month against the plan we've set out and agreed in advance.

We think that sounds more reasonable and sensible and so do our clients. 

For more information regarding Strategy and Planning contact: Owen Ashby 01525 288828