David Topping

David’s speciality is the positioning and marketing of companies with

complex, often technical, product sets, where his deep knowledge of

IT allows him to see through technical complexity to customer

value. He views his job as bringing simplicity and clarity to

strategic and tactical marketing, making it easy for the customer to choose our clients’ company by creating clear value propositions and

carrying them through to the tactical marketing execution.

David has over 20 years experience of marketing on the client side working primarily in the IT Industry where he held roles as CMO and SVP of truly global businesses, working extensively overseas.  Nonetheless he’s proudest of the fact that he remains very hands on;

able to write the copy, design the brochure, give the presentation

and even make the coffee.