Team profiles
Peter Kirby
Strategic Director
Peter is a senior consumer marketing professional with over 15 years experience in UK and international consumer goods businesses including Unilever, Cadbury Schweppes and Carlsberg.
Most recently Brand Director on the Carbonates portfolio at Britvic soft drinks he launched Pepsi Raw, the first mainstream natural cola, in cooperation with PepsiCo. He is passionate about consumer insight-driven innovation and brand 'rescue' with a commercial orientation.
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