Team profiles


michael sauber

Michael Sauber

Strategic Director

Michael Sauber has brought creative energy and focus to companies large and small, sharpening strategy and growing market share and profitability. He helps organisations gain a deeper understanding of their markets and competitors to create a value proposition that attracts new business and deepens the loyalty of existing customers.

Over the course of his career, Mike has led the global launch of over 30 new products and services. Drawing on insights derived from thoughtfully-designed market research, he has recast product and service portfolios to drive more innovative, focused and profitable businesses. And as a sales leader, Mike has driven a consultative approach to selling that raised sales effectiveness and drove repeat customer business.

Mike has built and led marketing teams and programs at IBM, Unisys, and Data General, to name a few. He holds an MBA from the University of Pennsylvania (The Wharton School), and an undergraduate degree in architecture from the University of Waterloo in Canada.

Mike is based in Philadelphia, Pennsylvania.




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Articles, white papers, opinion pieces covering new and innovative approaches to marketing