Lynda Chambers

Strategic Director

Lynda works with organisations to build and execute marketing strategies that are pragmatic, measurable and deliver real benefit to the business. As a main board director at Steria for 8 years, she was responsible for marketing and strategy. In this role, she built and delivered strategies for business consulting, systems integration and outsourcing as well as developing a strategic business planning process that has since been adopted by the whole group.

She has experience of acquisitions, divestments and pan-European branding projects. Lynda also has strong P&L management experience, as Director of Steria’s Private Sector business for over 3 years. In this time she achieved profitable growth through the development of new capabilities, a focus on consulting led selling and the development of key accounts, moving the relationship from IT to the board level.

Having managed a P&L as well as running a large marketing team, Lynda believes that the role of marketing is to deliver value to the business and is a strong advocate of measuring the value of marketing against a set of clearly agreed business metrics.