Joan Spindel

Strategic Director

Joan Spindel brings over 20 years of experience in marketing business-to-business solutions and services. She is an experienced marketing executive strategist who specialises in information technology, internet and services-oriented solutions. With a keen understanding of diverse technologies and the impact they have on business, Joan positions product and service-led companies to address market requirements, grow channels and revenue, build brand awareness and drive market penetration – all with an eye toward increasing bottom line results.

Joan works with clients to energise their go to market strategies, branding and positioning. She can galvanise new business and channel development increasing channel productivity and creating a more compelling product portfolio roadmap and launch effort. Her skills with relationship marketing and marketing communication planning and execution have realised breakthrough results. Joan creatively integrates a better understanding of customer and partner needs into the overall marketing process.

Her client list includes companies such as Experian, Level 3 and Unisys as well as dozens of venture-backed technology firms. Joan has held senior marketing positions at EMC Corporation, Lotus Development, Lucent/Avaya, Voxware and dynamicsoft (purchased by Cisco). She holds a BA from Hamilton College and completed her coursework toward her M.S. in Marketing at Boston University. She has held several board positions for organisations such as Artworks and the New Jersey Communications and Marketing Association (NJCAMA).

Joan lives in Princeton, New Jersey.