Gerry Davies

Strategic Director

Gerry is a pragmatic marketer with strategic and tactical, International B2B marketing experience in the IT sector. She has extensive experience in developing and implementing integrated go-to-market strategies targeting C-suite decision makers. Passionate about applying the user/buyer experience to determine and affect marketing strategy, she has successfully delivered insight programs designed to reveal a firms' unique messaging attributes. Working with internal stakeholders, industry influencers and customer decision makers, Gerry helps organisations to differentiate their company with a unique and compelling story.

Previously, Gerry was co-founder of influencer marketing firm, Tiger Lily, where she helped key technology service providers to tell their story to influencer communities, specifically industry analysts and sourcing advisors. Prior to this she was a Marketing Director in the Global Finance Industry Group, Unisys, responsible for the delivery of all internal and external communications worldwide.

Specialties
Sales and marketing alignment; Customer insight-to-action programs; Influencer marketing; Go-to-market planning and implementation.