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33___PPT10|.l+(dD' -p= @B D' = @BA?%,( < +O%,( < +D4' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(+p+0+ ++0+ +`P    (  XB  0DԔ``F  &F   " Jf2  6oCS ZB  s *DoS c ZB B s *Do6 F ZB  s *Do6 &F ZB  s *Do  ZB   s *Do & 8 @2 @2  B@' |:This is where planning and Strategic Activities take place&; fB  6DoP2  <  G,$, Most agencies don t/can t/won t work in this space because: They don t really have the skills, resources or experience Projects are long term and you can t bluff your way through it Clients find it hard to justify the cost because it s not as visible as the tactical work The ROI for everyone takes longer to appear p=<  67  0DI],$, However: Here is where the real marketing work happens This is where long term client loyalty is obtained Multiple tactical projects run from this point There is little or no competition & every company needs it This is where real ROI starts   3  )$$(( ,,  B@,}  4  H  0޽h ? 33h`___PPT10@.l+&eD' -p= @B DS' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(+p+0+ ++0+ +E`P   ; (  XB  0DԔ``F  &F   " Jf2  6oCS ZB  s *DoS c ZB B s *Do6 F ZB  s *Do6 &F ZB  s *Do  ZB   s *Do &    <   MTactical ActivitiesXB   0Do F P2   P2   <pPq NStrategic Activities`B  0Do2`  <s M ,$, If marketing is going to work long term and deliver real ROI; activities at this end& .B  s *DC3  ,$D ,  <`v,$, zf& need to be driven by planning and work at this endB @ s *D/,$D ,  B }  4  H  0޽h ? 33B : ___PPT10 .l+CDr ' -p= @B D- ' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =%(D' =%(D7' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-s6Bwipe(down)*<3<*DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =%(D' =%(D3' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-o6Bwipe(up)*<3<*+p+0+r ++0+r +`P   @"(h (  (XB ( 0DԔ`G F  &F  ( "f2 ( 6oCS ZB ( s *DoS c ZB (B s *Do6 F ZB ( s *Do6 &F ZB ( s *Do  ZB  ( s *Do &  ( <jT,$, 3j ( 0'c dZJ  1^R ( 6ԔS  P , ( <S,$, HGetting the balance wrong means a lot of effort and expense at this end(I0B ( s *D 6,$D , ( <It0 0,$, :&and means little or no ROI at this endB ( s *D t ,$D , !( <` t,$, f$THIS IS WHAT MOST COMPANIES DO TODAY&%   "( < t X ,$, h&AND IS ALLTHAT MOST AGENCIES CAN OFFER&'H ( 0޽h ? 33___PPT10.l+"rRDM' -p= @B D' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*(%(D' =%(D' =%(D3' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*(%(D' =-o6Bwipe(up)*<3<*(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*(%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*(%(D' =%(D' =%(D7' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*(%(D' =-s6Bwipe(down)*<3<*(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*!(%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*"(%(++0+( ++0+( ++0+( ++0+!( ++0+"( +`P @ (   h  C @A(thinksmartmarketing H  0޽h ? 33___PPT10u. j+D=' H= @B + `P   P,h (  ,XB , 0DԔ``F  &F  , " Jf2 , 6oCS ZB , s *DoS c ZB ,B s *Do6 F ZB  , s *Do6 &F ZB  , s *Do  ZB  , s *Do &   , B}  4  h  , C @A(thinksmartmarketing6Y , < u ,$, dPWe see the World a little differently& &  , <   I ,$, 1We used to be one of these. B , s *DCc ,$D , , <Y=t,$, aMAnd our business survives on our ability to know how to generate some of thisB ,@ s *DG,$D , , <0s Q ,$, ZFSo we understand the issues and drives and the challenges and changes.H , 0޽h ? 33h`___PPT10@.A+\}D(' -p= @B D' = @BA?%,( < +O%,( < +De' =%(D ' =%(D' =A@BBBB0B%(E' =1B B`BPB1:Bhidden*3>+B#style.visibility= `B<*,D' =1:Bvisible*o3>+B#style.visibility<*,%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =%(D' =%(D7' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-s6Bwipe(down)*<3<*,DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =%(D' =%(D3' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*,%(D' =-o6Bwipe(up)*<3<*,++0+,& ++0+,& ++0+,& ++0+,& + `P   `4 (  48 "J  4T`B 4 0DԔ``N  &F  4  "Jf2 4 6oCS ZB 4 s *DoS c ZB 4B s *Do6 F ZB 4 s *Do6 &F ZB 4 s *Do  ZB  4 s *Do &   4 B}  4  h  4 C @A(thinksmartmarketing6Y8 b w]  4p'k `B 4 0DԔ  N  &F  4 9b w f2 4 6oCS ZB 4 s *DoS c ZB 4B s *Do6 F ZB 4 s *Do6 &F ZB 4 s *Do  ZB 4 s *Do &  4 B  ]  4  < 4 <O/L,$, ZSo our business looks just like our clients &. H 4 0޽h ? 33___PPT10.A+>gDO' -p= @B D ' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*4%(+8+0+4 +  `P p 8 (  8h  8 C @A(thinksmartmarketing6YL  &F  8# Pgf2 8 6oCS ZB 8 s *DoS c ZB 8B s *Do6 F ZB 8 s *Do6 &F ZB 8 s *Do  ZB 8 s *Do & L  &F  8# "f2 8 6oCS ZB 8 s *DoS c ZB 8B s *Do6 F ZB 8 s *Do6 &F ZB 8 s *Do  ZB 8 s *Do &   8 <pt2Z,$, WWe look just like our clientsH 8 0޽h ? 33___PPT10.A+(wDO' -p= @B D ' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<* 8%(+8+0+ 8 +/  `P &'<(  <h < C @A(thinksmartmarketing6Y  &F  <#  ,$D,f2 < 6oCS ZB < s *DoS c ZB <B s *Do6 F ZB < s *Do6 &F ZB < s *Do  ZB  < s *Do &   &F   <# },$D,f2  < 6oCS ZB  < s *DoS c ZB  <B s *Do6 F ZB < s *Do6 &F ZB < s *Do  ZB < s *Do & p < <@}Gd,$, Neither us nor our clients  look much like a marketing  agency 2B4   &F  <# M-,$D,f2 < 6oCS ZB < s *DoS c ZB <B s *Do6 F ZB < s *Do6 &F ZB < s *Do  ZB < s *Do &   &F  <# "-,$D,f2 < 6oCS ZB < s *DoS c ZB <B s *Do6 F ZB < s *Do6 &F ZB < s *Do  ZB < s *Do &   &F   <# -t ,$D,f2 !< 6oCS ZB "< s *DoS c ZB #<B s *Do6 F ZB $< s *Do6 &F ZB %< s *Do  ZB &< s *Do & H < 0޽h ? 33___PPT10.A+mD#' -p= @B D ' = @BA?%,( < +O%,( < +D4' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<* <%(D4' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*<%(DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*<%(D4' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*<%(D' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*<%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<* <%(+8+0+< += `P :2@(  @h @ C @A(thinksmartmarketing6YL  &F  @# Pgf2 @ 6oCS ZB @ s *DoS c ZB @B s *Do6 F ZB @ s *Do6 &F ZB @ s *Do  ZB  @ s *Do & L  &F   @# "f2  @ 6oCS ZB  @ s *DoS c ZB  @B s *Do6 F ZB @ s *Do6 &F ZB @ s *Do  ZB @ s *Do &   @ < 2Z,$, lWe also understand our clients products and services @ 6o `  ,$D,H @ 0޽h ? 33___PPT10.A+D' [0= @B D' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D4' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*@%(D' =%(D(' =%(D' =4@BB#BB%()?)?D$' =.7 BBBBB)M 0 0 L -0.25 0 E*3>*B ppt_xB ppt_y=0BB<*@+8+0+@ +`P (  D (  Dh D C @A(thinksmartmarketing6YL  &F  D# Pgf2 D 6oCS ZB D s *DoS c ZB DB s *Do6 F ZB D s *Do6 &F ZB D s *Do  ZB  D s *Do & L  &F   D# "f2  D 6oCS ZB  D s *DoS c ZB  DB s *Do6 F ZB D s *Do6 &F ZB D s *Do  ZB D s *Do &  D <'2Zv :&And the markets in which they operate^ D 6o `   D 6o6 P ,$D, D 6o  V ,$D, D 6o6 p  ,$D, D 6o  ,$D, D 6o c ,$D, D 6o 0 f ,$D,H D 0޽h ? 33  ___PPT10 .A+3GD ' -p= @B Dq ' = @BA?%,( < +O%,( < +D ' =%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*D%(D' =%(D' =4@BBBB%(D' =1:Bvisible*o3>+B#style.visibility<*D%(+y%      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~`P   8H (  Hh H C @A(thinksmartmarketing6YL  &F   H# Pf2  H 6oCS ZB  H s *DoS c ZB  HB s *Do6 F ZB H s *Do6 &F ZB H s *Do  ZB H s *Do & "F b w]  -H p'k `B .H 0DԔ  N  &F  /H 9b w f2 0H 6oCS ZB 1H s *DoS c ZB 2HB s *Do6 F ZB 3H s *Do6 &F ZB 4H s *Do  ZB 5H s *Do &  6H BW2 ]  4  H 7H <p]29h,$, We have genuine experience and expertise at both ends of the continuum& & .. 8H <c2V @ \= ,$, -And we can demonstrate itH H 0޽h ? 33___PPT10.A+D>' [0= @B D' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*7H%(D= ' =%(D ' =%(D ' =4@BB)BB%()?)?D' =.7 BBBBBM 0.03542 -0.15162 C 0.02361 -0.15718 -0.01736 -0.16273 -0.03142 -0.16273 C -0.12222 -0.16273