Think Smart Marketing - October 2009 Newsletter

Thought leaders in intelligent, integrated and cost effective marketing



	The Stack » Competitive Intelligence » Is it broken? » What do you mean to your customers? »

We know it's Halloween but we still don't think marketing is a dark art!

You'll find a lot of common sense and "cold-light-of-day" from the articles in this edition.

Peter Kirby, our Brand specialist, takes a look at what you and your brand really mean to your customer. Tim Warren, our newest recruit and an expert in the Healthcare sector, looks at how companies are using the challenging climate to challenge their own thinking and Paul Bevan explains how it's never been easier to predict competitor and client behaviour – no dark art here either!

Finally, I explain how we are helping organisations to de-clutter their thinking and align their sales and marketing teams to refocus on execution.

Thanks and regards

Owen Ashby
Group Director
Email: owen.ashby@thinksmartmarketing.co.uk

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		The Stack The time to execute is now. Does your operation enable or hinder you in doing that? Owen discusses our execution model, The Stack... Once you see it you'll get it and once you get it, you'll love it!... Find out more.

		Competitive Intelligence Who's coming to eat your lunch? How do you plan to build competitor lock out and client lock in? Paul Bevan takes a look at the practice of Competitive Intelligence... Find out more.

		Is it broken? A great strategy poorly implemented is worse than a poor strategy superbly implemented... Tim Warren takes a look at how the current climate is delivering some new smarter thinking... Find out more.

		What do you mean to your customers? What does your brand really mean to your customers and your prospects. How else could you be leveraging your brand assets. Peter Kirby kicks off the discussion... Find out more.